Championing the Future of the UK Games Industry

The UK video games and interactive entertainment sector is one of the most exciting and fast-growing parts of the creative economy. With a strong cultural influence and a global audience, it makes a major contribution to the UK’s economy through jobs, exports and innovation.

Introducing the UK Video Games Council

The UK Video Games Council is an industry-led advisory group that works with Government to support the growth and long-term success of the UK games sector.

What the Council Does

The Council brings together leaders from across the games ecosystem to:

• Advise Government Ministers and policymakers

• Shape strategic plans for industry development

• Connect Government and industry for meaningful dialogue

Making a Difference Across the Industry

Made up of senior figures from studios, publishers, platforms, education and more, the Council helps to set priorities and drive progress in key areas:

• Skills & Talent – Building strong pipelines through education, training and apprenticeships

• Diversity & Inclusion – Championing fairness and representation across the sector

• Investment & Innovation – Encouraging funding, research, and new technology

• Global Growth – Helping UK businesses reach international audiences and markets

• Support for Indies & SMEs – Backing the creative heart of the UK games industry

Looking Ahead

As video games continue to influence culture, education, health and entertainment, the work of the UK Video Games Council is key to ensuring the industry’s future success.

Through collaboration, insight and ambition, the Council is helping the UK games sector thrive, now and for generations to come.